Stop Smoking Ads are so completely bland, that I don’t think there is anyone in the world who takes them seriously anymore.  And who can blame the Ad Agencies for not wanting to spend time & their creative juices trying to come up with something that needs to be unique – where the target audience just does not care!

So when I came across this Brazilian ad targeted at creating awareness in a truly unique way, I was super impressed.  Creative, catches the imagination & gets the message across in a very powerful way!

I found this very innovative and a great way of using the world as it is today (thanks-Ex-Prez Bush), that it arrests the eye and thought, and gets the message across in a simple,effective and powerful way. 

Now the Zillion dollar question… If you are a smoker- will it stop you?