Business Innovation- Amazon Kindle in India
Innovation has several synonyms- Change, alteration, revolution, upheaval, transformation, metamorphosis etc.
Great companies constantly keep updating themselves- and discovering new ways of doing things. Kindle is one of them. Amazon Kindle has a free run in India as the only eReader company in India. Despite being in a unique position, they continue to innovate, and find new ways of reaching their target audience. It is important for any company to constantly look at ways of differentiating themselves –and find ways of creating new markets and new customers.
I was having coffee in Cafe Coffee Day and I saw this there. And I was stuck with this amazing idea! While people drink coffee, and look around, they can ask for a Kindle, and read something in it. Getting them hooked to reading and experiencing a device like Kindle while relaxing, is a great idea! Great job, Kindle India Team!
Of course, to land anything in India, you need to be prepared for the unexpected! That will be interesting to see. More on it later.