I got this from a friend of mine- so not sure where this was originally published. Nevertheless, with all credit to the author of this, I wanted to share this because I think there is a lesson for each of us to learn from this man. Hate him, love him, but you certainly cannot ignore [...]
While recently reading about building a brand, I was stuck with the work that Illy does for their coffee.. Not a very fond drinker of these coffees, I have noticed this brand of coffee and machines across the world.. This is what I found very interesting- They are the largest seller of espresso coffee in [...]
Continue reading about Express Case Study- Building a brand- Illy
Browsing the Net, I chanced upon this article at the Fast Company site. Reading this article, rekindled a thought on customer service and how one can make a difference. http://www.fastcompany.com/1657030/the-happiness-culture-zappos-isn-t-a-company-it-s-a-mission It also brought memories of a recent trip I had made by Air France to the US and back. During my return journey, I [...]
Continue reading about Going the extra mile to Delight your customers–in 3 steps!
Recently I had written an article on iPads Vs. Netbooks. During a trip to Singapore since then, I had the opportunity to actually see an iPad. I stand corrected in my note- because I think it is unfair to compare it with the Netbooks. The packaging & the product positioning does not actually do it [...]
Saw this graph with a startling view of the share of Smartphones & how Microsoft has been sliding down since middle of 2008. (need to check if this is indeed the truth, or some other way of “selectively” reading data). However, with the announcement of the Windows Phone 7 Platform, which has generated RAVE [...]