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Reynolds Ad

Posted by in Ads

 

Reynolds

Another great ad that really grips your attention.

Reminds me of the fundamentals of Advertising I learnt when I started working!

  • Who is your target audience?
  • What is the problem you are trying to solve?
  • What is the solution?
  • How do you get there?

One of the main purpose of an Ad is to grip the attention of the reader.  This ad definitely does it. It is elegant, and definitely something that holds the attention of the reader.  It also very clearly identifies the product- Reynolds- in a very simplistic, minimalistic way.  Beautifully done, in my opinion.

However, for the rest of the questions – I suppose they are riding on the awareness of Reynolds as a brand to take them through the woods.

This ad works for me!

Here are some good write-up’s of the Indian Market.  Interesting inputs & the potential in the market is HUGE! The opportunity to export these pens to other markets at attractive prices are also enormous. I remember buying the China made “Hero” pens, which now, are a shade compared to their old glory! Local markets in India thrive with a huge array of locally made pens that are on par with the best I have bought in Singapore.  This is another market that is soaring in India – and ready to play a big role in the International markets!

Happy writing!

 

 

 

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Classic STOP Smoking Ad

Posted by in Ads

 

Stop Smoking Ads are so completely bland, that I don’t think there is anyone in the world who takes them seriously anymore.  And who can blame the Ad Agencies for not wanting to spend time & their creative juices trying to come up with something that needs to be unique – where the target audience just does not care!

So when I came across this Brazilian ad targeted at creating awareness in a truly unique way, I was super impressed.  Creative, catches the imagination & gets the message across in a very powerful way!

I found this very innovative and a great way of using the world as it is today (thanks-Ex-Prez Bush), that it arrests the eye and thought, and gets the message across in a simple,effective and powerful way. 

Adesf: War, 1

Now the Zillion dollar question… If you are a smoker- will it stop you?

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