Make a difference

How To Launch Your Business in Just 48 Hours: Insights from Noah Kagan

Another video summary that I found very relevant. I find Matt Gray’s messaging very relevant and this was powerful.

These are some timeless tips of wisdom shared by Noah Kagan, a business mogul who’s been rocking the entrepreneurial world for over a decade. If you’re dreaming of starting your own venture, here’s what you need to know:

Keep grinding, no matter what. Ever heard of perseverance paying off? Noah’s a living example. He’s been pushing out content and connecting with his audience consistently for 15 years. Take it from him: success isn’t overnight. It’s about showing up, day after day.
From Ordinary to Extraordinary: Guess what? You don’t need to be a tech whiz or a Silicon Valley insider to make it big. Noah’s met all kinds of people, from ice cream sellers to customer support stars, who’ve turned their ordinary skills into extraordinary businesses. Start where you are with what you have.
Fear is Just a Four-Letter Word: Most of us are scared of starting because we think we need that ‘perfect idea.’ But here’s the kicker: There is no perfect idea. It’s more about solving everyday problems and just getting started. Turn your daily annoyances into your next business venture.
Leverage the Digital Goldmine: We’re living in the golden age of entrepreneurship. With tools like social media, email marketing services, and payment processors, you can kickstart your business with practically no cash upfront. The world is your oyster – all you need is an internet connection.
Embrace the Ups and Downs: Noah shares his personal lows, like getting fired and facing rejection. But here’s the thing: those setbacks can be the start of something new and exciting. It’s all about perspective. Remember, every successful entrepreneur has faced their share of challenges.
Turn ‘No’ Into Your Fuel: Rejection isn’t the end – it’s just the beginning. Use it as fuel to propel you forward. Noah’s journey teaches us that a string of no’s can eventually lead to a yes. Keep pushing, keep experimenting, and never lose sight of your dreams.

So, what’s stopping you? Take a leaf out of Noah Kagan’s book (literally and figuratively) and start your own business journey this weekend. Remember, the only real failure is not starting at all. Let’s turn those dreams into reality!

Mar.21

The Science of Persuasion: Why You Need to Build This Muscle. Do this simple exercise to kickstart this journey.

Posted by Haja in Personal Effectiveness

It does not matter who you are, what you do, and the kind of impact you have. There is always a scope to improve, and this is one area that is really, really required by all of us. The Art of Persuasion can make a big difference to how well you do in every aspect of your life.

We need to improve on this definitely:)

Here are the key summary points –

Science of Persuasion: Over 60 years of research into the factors that lead us to agree with others’ requests have identified a science to persuasion, which includes six key shortcuts: Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus.
Reciprocity: People feel obligated to return favours or gestures. An example is the increased tipping in restaurants when waiters give mints to customers; this illustrates how the principle of giving first and providing personalised, unexpected gifts can enhance persuasion.
Scarcity: The desire for scarce resources. The increased demand for British Airways’ Concorde flights following their discontinuation announcement serves as evidence that emphasizing what is special and what might disappear can increase persuasion.
Authority: People follow credible, knowledgeable experts. For instance, physiotherapists displaying their diplomas, or real estate agents introduced with their credentials, show how signalling expertise before making a request increases compliance.
Consistency: People want to be consistent with past actions or commitments. Studies show that small initial commitments can lead to larger ones, like homeowners displaying a small sign leading to a willingness to put up a larger one later.
Liking: People agree with those they like, influenced by similarities, compliments, and cooperative goals. This is shown in studies where negotiators who share personal information before discussing business achieve better outcomes.
Consensus: People look to others’ actions to guide their own, especially when uncertain. Examples include hotel guests reusing towels more when informed that most others do too, demonstrating the power of pointing to what others are doing to persuade.

Here is a simple exercise for you to do when you are trying to build an engagement with someone—your client, your vendors, or your manager.

Key Point	Your Action Items
Give first, personalize, and surprise. (Reciprocity)
Highlight uniqueness and what can be lost. (Scarcity)
Show credibility before making a request. (Authority)
Seek small initial commitments. (Consistency)
Find commonalities and give genuine compliments. (Liking)
Show what others are doing, especially similar people. (Consensus)

Mar.11